Digital Marketing Specialist

Job Description:

As a Digital Marketing Specialist, you will execute and optimize digital marketing campaigns to drive engagement, customer acquisition, and business growth for portfolio companies and clients. This remote, part-time role (with flexibility for full-time arrangements) offers the opportunity to work with global teams, enabling you to manage SEO, PPC, social media, email marketing, and other digital channels. You will play a key role in enhancing online presence and achieving measurable results.

Job Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across multiple channels (e.g., SEO, PPC, social media, email).
• Manage and monitor paid advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
• Conduct keyword research and implement SEO strategies to improve organic search rankings.
• Create and manage content calendars for social media platforms, ensuring consistent and engaging posts.
• Analyze campaign performance using tools like Google Analytics, providing actionable insights for improvement.
• Collaborate with design and content teams to create compelling digital assets.
• Stay updated on digital marketing trends and best practices, incorporating them into strategies.
• Monitor and report on key performance metrics, ensuring alignment with business goals.

Job Requirements:

• Education: Bachelor’s degree in Marketing, Communications, or a related field; equivalent experience accepted.
• Experience: 1+ years of experience in digital marketing or a related role (open to less experienced candidates with strong potential).
• Skills:
  • Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot).
  • Strong understanding of SEO, PPC, and social media marketing.
  • Experience with analytics tools (e.g., Google Analytics, SEMrush).
  • Excellent communication, collaboration, and problem-solving skills.
  • Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
  • Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact) is a plus.
• Certifications: Relevant certifications (e.g., Google Ads Certification, HubSpot Content Marketing Certification) are a plus but not required.