Marketing Analyst

Job Description:

As a Marketing Analyst, you will analyze marketing data to provide actionable insights and optimize campaign performance for portfolio companies and clients. This remote, part-time role (with flexibility for full-time arrangements) offers the opportunity to work with global teams, enabling you to leverage data to drive marketing strategies, improve ROI, and support decision-making. You will play a key role in measuring and enhancing the effectiveness of marketing efforts.

Job Responsibilities:

• Collect, analyze, and interpret marketing data from various sources (e.g., Google Analytics, CRM, social media).
• Monitor and report on key performance metrics, providing actionable insights to improve campaign effectiveness.
• Conduct A/B testing and analyze results to optimize marketing strategies.
• Collaborate with marketing teams to identify trends, opportunities, and areas for improvement.
• Develop dashboards and reports to visualize data and communicate findings to stakeholders.
• Support the planning and execution of marketing campaigns by providing data-driven recommendations.
• Stay updated on marketing analytics tools, trends, and best practices.
• Ensure data accuracy and integrity by maintaining clean and organized datasets.

Job Requirements:

• Education: Bachelor’s degree in Marketing, Business Analytics, or a related field; equivalent experience accepted.
• Experience: 1+ years of experience in marketing analytics, data analysis, or a related role (open to less experienced candidates with strong potential).
• Skills:
  • Proficiency in data analysis tools (e.g., Google Analytics, Tableau, Power BI).
  • Strong understanding of marketing metrics and KPIs (e.g., CTR, conversion rates, ROI).
  • Experience with A/B testing and statistical analysis.
  • Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation tools.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Certifications: Relevant certifications (e.g., Google Analytics Certification, Tableau Desktop Specialist) are a plus but not required.