How we helped CBM increase revenue by 900% in 4 months
Delivered 14x ROAS in 4 months through CRO, ad funnel optimization, and data-driven media execution.
Project Overview
Optimized an underperforming Shopify store by overhauling the site UX, implementing CRO strategies, and deploying high-converting ad funnels. Boosted performance through full-funnel Meta campaigns, rigorous A/B testing, and precise targeting. Improved ROAS while scaling spend efficiently. Combined backend structure fixes with front-end clarity to unlock growth. Results included major revenue scale, improved conversion rates, and high paid efficiency without over-reliance on discounts or promotions.
Project execution
We started by auditing the client’s Shopify backend and front-facing store to identify friction points. A custom conversion-optimized theme was deployed, streamlining the user flow and improving performance across all devices. We then launched a high-impact paid ads strategy, scaling Meta campaigns through rigorous testing and segmented funnels. Each campaign was fine-tuned using real-time data and creative rotations to increase efficiency. We built out retention flows, upsells, and automation to convert more users post-click. Every layer of execution—from offer clarity to ad spend scaling—was built for aggressive growth without sacrificing customer experience.
Project results
Through strategic optimizations and a data-driven marketing approach, this campaign unlocked exponential growth. We rebuilt the ad structure, overhauled the customer journey, and amplified reach to scale the brand from a modest baseline into a dominant niche player in under 5 months.
- Generated $750,000+ in tracked revenue, marking a 178% growth over the previous period
- Achieved an average ROAS of 14x across all paid media campaigns over 4 months
- Surpassed 2.2M total page impressions, with 1.84M unique visitors reached
- Maintained momentum with consistent month-over-month lift in sales and visibility
