How We Scaled CBM from $75K to $750K in 4 Months with a 14x ROAS
Scaled revenue 900%+ in 4 months with 14x ROAS by rebuilding paid ads, store UX, and funnel strategy.
Project Overview
Optimized an underperforming Shopify store by overhauling the site UX, implementing CRO strategies, and deploying high-converting ad funnels. Boosted performance through full-funnel Meta campaigns, rigorous A/B testing, and precise targeting. Improved ROAS while scaling spend efficiently. Combined backend structure fixes with front-end clarity to unlock growth. Results included major revenue scale, improved conversion rates, and high paid efficiency without over-reliance on discounts or promotions.
Project execution
We started by auditing the client’s Shopify backend and front-facing store to identify friction points. A custom conversion-optimized theme was deployed, streamlining the user flow and improving performance across all devices. We then launched a high-impact paid ads strategy, scaling Meta campaigns through rigorous testing and segmented funnels. Each campaign was fine-tuned using real-time data and creative rotations to increase efficiency. We built out retention flows, upsells, and automation to convert more users post-click. Every layer of execution—from offer clarity to ad spend scaling—was built for aggressive growth without sacrificing customer experience.
Project results
Through strategic optimizations and a data-driven marketing approach, this campaign unlocked exponential growth. We rebuilt the ad structure, overhauled the customer journey, and amplified reach to scale the brand from a modest baseline into a dominant niche player in under 5 months.
- Generated $750,000+ in tracked revenue, marking a 178% growth over the previous period
- Achieved an average ROAS of 14x across all paid media campaigns over 4 months
- Surpassed 2.2M total page impressions, with 1.84M unique visitors reached
- Maintained momentum with consistent month-over-month lift in sales and visibility
